Social media plays a very important role in today’s time. Not only normal people get to benefit from it by using it to socialize and communicate, but businesses utilize it to gain more profit. One of the most popular social media sites is Twitter. Knowing how to use it properly can take the business to a higher level. If you do not know how then the help of a digital marketing agency in Melbourne will be of great use.
Find your Voice
Before sending out a Tweet, you need to establish a clear brand voice that will set the tone for your strategy. Make sure that the brand voice is original and fresh and conveys the message of your brand. It should also resonate with the audience in a more personal way and reflect your values. Having a writer that can align his or her style with your brand is a great asset in terms of finding your voice.
Utilize editorial Calendars
Have you ever wondered why some brands seem to have a limitless supply of content? One reason for this is because they have utilized well their editorial calendar. Companies know that planning and organization are the keys to having a great Twitter strategy, thus employing a live and shared document are constantly added, edited, and adjusted.
With the help of a calendar, you can always be prepared for the upcoming events and holidays, to keep track of the work that has been done and what things did not help ensure that you have all your contents planned.
Don’t just Schedule and Forget
Scheduling your tweet is a good way to make sure that you will reach your audience during the time when they are online, even when you are not. Also, Twitter has its own scheduling tool that anyone can use for their ads campaign dashboard. Keep in mind that scheduling tweets and not being able to check back is a missed opportunity.
In order to extend the content reach and maintain engagement from your audience, you should check your activity to reply to tweets or retweet any relevant content and be on the loop on the trending conversations.
Planning in advanced is great but in some cases, the best tweets are created out of the blue. Do not be afraid to stray from your calendar if a good opportunity presents itself. Be sure that you capitalize on the trending topics, present events, or just a mention from someone. However, be sure that you do not just use a tragedy as an opportunity for branding. Be sure that you tweet with caution during sensitive times and postpone pre-scheduled tweets.
The time of one-sided marketing is gone and the same thing goes for tweets, too. The strategy should be a mixture of organic tweets, Twitter ads, and @replies and should have conversation starters and questions.
There are so many ways to make the most out of Twitter and employing a digital marketing agency in Melbourne is one best way to be sure that your strategies will be effective.